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Social media marketing & growth

Full-Funnel Social, SEO & Paid Growth That Moves the Numbers

From always-on organic content and technical SEO to paid brand-awareness and lead-generation campaigns — we plan, create, publish, and optimize the whole funnel, and report on the metrics that matter.

5 social platforms 30 posts / month Organic → SEO → paid
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The offering

Everything we manage, end to end

Organic Social Media Management

Retainer
Facebook Instagram LinkedIn Twitter / X Google Business
  • Detailed monthly content plan, organized by category
  • Content & copywriting for all organic posts
  • Creative design for every post — banners, carousels, GIFs
  • Scheduling & publishing across all platforms
  • Page & community management
  • Monthly reporting of activity & performance
30 posts / month across all platforms
Reach & impressions Engagement per post

Search Engine Optimization

Retainer
On-page Off-page Technical
  • Technical SEO audit, error fixes & recommendations
  • Unique titles, meta, URL, heading & image optimization
  • Internal linking, sitemap submission, indexing & crawl
  • High-quality backlink content on relevant sites
  • Informative website blogs & Quora answers
  • Content de-duplication & improvement
6 blogs · 5 Q&A · 10 backlinks / mo · 25–40 keywords
Organic traffic (MoM) Domain authority Backlinks earned

Paid Brand Awareness

Paid media
Facebook Instagram Display YouTube
  • Brand awareness & reach campaigns
  • Website-click & remarketing ads
  • Video-view ads — bumper, skippable, sequencing
  • Display banners on domain-relevant websites
Awareness across social, display & video
Reach & impressions Video views Website clicks

Paid Lead Generation

Paid media
Facebook Instagram Google Search
  • Website traffic & conversion ads
  • Lead-generation ads with instant forms
  • Remarketing ads across the funnel
  • Google Search ads & RLSA (remarketing lists)
Qualified enquiries into your pipeline
Website clicks Leads / enquiries Cost per lead

Creative & Ad Design

Add-on
All ad platforms
  • Design of every creative needed for ad campaigns
  • Resizing to each platform’s specs
  • On-brand, campaign-ready assets
Campaign-ready creative for every channel
On-brand Platform-spec
What we report on

KPIs tied to revenue, not vanity

Every engagement comes with transparent monthly reporting across the funnel.

Reach & impressions Engagement rate Organic traffic Domain authority Backlinks earned Leads / enquiries Video views Website clicks
Brand identity package

Your brand & website, built once and built right

Before the campaigns run, we lay the foundation — a complete brand identity, a custom-built website, all the content written, and hosting sized to your traffic.

Design

Brand Identity

  • Competitor & market research
  • Conceptualizing brand ideas
  • Logo designing
  • Visiting card designing
  • Letterhead designing
  • Branding kit designing & finalization
  • Social media branding updates
Build

Website Development

  • UX & UI designing
  • WordPress custom theme designing
  • Responsive designing
  • Testing & QA before launch
Copy

Content Writing

  • Content for the whole website
  • Written around your inputs & positioning
Infra

Web Hosting

  • Hosting sized to your visitor volume
  • Scaled to site size & performance needs
Packages

Monthly retainers that scale with you

Start with organic, layer on SEO, then switch on paid when you're ready to pour fuel on it.

Organic Essentials

A consistent, on-brand presence across every channel.

₹20,000 / month
  • Social media management, 5 platforms
  • 30 posts / month
  • Content plan, copy & creative
  • Community management
  • Monthly performance report
Get started
Most popular

Growth

Organic reach plus SEO that compounds month over month.

₹45,000 / month
  • Everything in Organic Essentials
  • Full on-page & technical SEO
  • Off-page: 6 blogs, 5 Q&A, 10 backlinks
  • 25–40 keywords optimized
  • Traffic & authority reporting
Get started

Full-Funnel Performance

Organic and SEO plus paid brand-awareness ads, managed end to end.

₹55,000 / month
  • Everything in Growth
  • Brand-awareness ads (social)
  • Ad creative included
  • Reach & remarketing campaigns
  • Dedicated strategist & full-funnel reporting
Get started

All prices in INR, excl. GST. Add-ons can be combined with any package.

SEO campaign

Your first 8 weeks, mapped

Every SEO engagement follows the same four-phase launch — from keyword research through ongoing optimization and monthly reporting.

Search Engine Optimization

SEO Campaign Launch Timeline

Ridera Labs
8-week roadmap
1
Week 1–2

Keyword Research

Research keywords highly searched by our target audience and competitors’ top performers, then build the target list for the campaign.

2
Week 2–4

Website Audit

Technical audit of the platform with a report of suggested changes, plus integrating all software needed for tracking and optimization.

3
Week 4–6

Campaign Launch

Launch the planned campaign, monitor Google rankings, and set the content plan for new blogs and portal updates.

4
Week 7–8

Campaign Optimization

Optimize against our objectives and Google updates, monitor impact, and submit a monthly report.

25–40
Keywords targeted
6
Blogs / month
10
Backlinks / month
Monthly reporting throughout
Worked example

A standard monthly engagement, itemized

The three core activities — social management, SEO, and brand-awareness ads — combined into one monthly retainer.

ParticularsInvestment
Social Media Management Organic · 5 platforms · 30 posts / mo ₹20,000/ mo
Search Engine Optimization On-page, off-page & technical ₹25,000/ mo
Brand Awareness Ads (Social) Paid reach & awareness campaigns ₹10,000/ mo

Mix and match — every add-on is available on its own or alongside a package.

Monthly summary
Social Media Management · Monthly ₹20,000
Search Engine Optimization · Monthly ₹25,000
Brand Awareness Ads (Social) · Monthly ₹10,000
Subtotal₹55,000
GST @ 18%₹9,900
Total payable ₹64,900
Request this scope

Frequently Asked Questions About Social Media Marketing

Do you create the content or just schedule it?

Both. Most clients use us end-to-end: strategy, creative, publishing, and reporting.

Is ad spend included in pricing?

Management fees are separate from media spend, which you fund directly and always own.

Which platforms do you cover?

Instagram, TikTok, LinkedIn, Facebook, X, and YouTube Shorts — matched to where your audience is.

How fast will we see results?

Engagement lifts in weeks; durable audience and pipeline growth compounds over 3–6 months.

Ready to get a quote?

Share your goal and we'll come back with scope, timeline, and a fixed price.

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